Chanelle Kazemi

Stockholm based, Gothenburg raised.
Creative at Forsman&Bodenfors.

About me






Craft

A campaign for running footwear and apparel company Craft, who now releases the Ultimate Guide to Running in a book format. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot.

The running world is flooded by books and magazines promoting different truths, ironically turning something as beautifully simple as running into something complicated. This book works as an antidote, and celebrates the simple nature of the sport. Combining the repetition of the same words over and over again, with a dynamic design, we wanted to make it feel like you’re running when you’re browsing through the book.

The book was launched in NYC during the New York Marathon together with running store Fleet Feet and is available to order at craftsportswear.com

Guldägg — Guldägget
Silver — Svenska Designpriset
The Ultimate Guide to Running