Stockholm based, Gothenburg raised.
Creative at Forsman&Bodenfors.
About me
The aim of the film to make the Nordic markets understand that Burger King offers plant-based products and, if possible, grow the sales of these products. The target audience was flexitarians – those who eat meat but would like to try more plant-based options. The problem was that many of them are sceptical about plant-based alternatives because they're worried about the taste. But guess what? Burger King's new plant-based menu tastes just as good as the meat-based alternatives – in fact, it's practically impossible to tell the difference.
We dramatized this with a somewhat overconfident guy who is dared to taste-test which burger is plant-based. A challenge that has devastating consequences.
Månadens Film — Månadens