Stockholm based, Gothenburg raised.
Creative at Forsman&Bodenfors.
About me
The future is electric. But we’re not there quite yet. Until then, what if we didn’t just look at the number of electric cars, but the number of electric journeys we enable?
This was the idea behind our global campaign for Volvo in 2022 focused on highlighting the fact that Volvo’s plug-in hybrids are electric cars with a backup plan.
By comparing range anxiety with low battery anxiety, we wanted to turn that constant chase for battery life into an annoying (but entertaining) film all people can relate to.
Shortlist — Swedens Best Commercial — Roy