Stockholm based, Gothenburg raised.
Creative at Forsman&Bodenfors.
About me
Every year since 1907, Majblomman sell their flower pin to combat Sweden’s child poverty. Today, one in ten children live in poverty. However, leading up to the Swedish election, this wasn’t even a topic of discussion.
We wanted politicians to act on this deprioritized issue. Even though the parties are far apart politically, almost all of them share one thing, flowers as their party symbol. So we made their symbol ours.
For the first time ever, eight new flower pins were designed – one for each party. We then sent them out to all party leaders with an urge to wear them if they promised to act on child poverty.
75W — 100-Wattaren