Stockholm based, Gothenburg raised.
Creative at Forsman&Bodenfors.
About me
For the 2022 Super Bowl, Polestar wanted to introduce themselves in the U.S. As an unknown car brand entering an EV market dominated by Tesla and many other competitors, we decided to show everything that Polestar isn’t – in a way that challenged both traditional Super Bowl commercials and the auto industry.
It was the top-performing campaign in a whopping 21 US-states and performed 23x better than the median Super Bowl LVI spot.
100W — 100-Wattaren
Silver — Svenska Designpriset
Månadens Film — Månadens
Shortlist — Strategy Awards